The word SEO stands for Search Engine Optimization, which means search engine optimization, which is the steps you take to increase the quality and quantity of your visitors, in addition to advertising your brand for free through search engines. SEO is as much about people as it is about the search engine itself. It has to do with understanding what people are searching for online, the answers they are looking for, the words they are using and the type of content they want to get. If you know your target audience, this is an important aspect of SEO. The other side It is to understand how you will provide content that attracts search engines. In fact, specialists who provide SEO services enjoy a large percentage of returns on their services due to the lack of competition and the importance of their work in relation to the brand.